Yesterday, I worked with two managers to help them become more effective with their direct reports. Specifically, we worked on how they can help their team members develop their skills and deliver a better customer experience.
We are able to listen to recorded calls, which is an advantage in this case. We listened to one call, which, on the surface was not good – at all. One of the managers said that it was even hard to locate a positive. We all agreed. After listening to it, the managers and I discussed how we would approach the employee, “Carol.” We came up with the following: When Carol came into the room, I explained that I was there to help her managers become better at supporting her. I also explained that we would listen to a call of hers and that I wanted her to specifically listen for and write down all of the things that she heard herself doing that supported delivering on a good customer experience. I also asked her to consider the following: what, if anything, could you do in the future that would provide an even better customer experience?
When I listened to the call the second time, with this filter, it was easy for me to pick out the many things that Carol was actually doing that were positive. But here’s the catch: they weren’t positive in the sense that she was hitting the ball out of the park; rather, they were positive in that they were areas upon which she could build. Here’s a few examples of what I mean:
Intent was right; execution was shaky. Carol, in an attempt to establish rapport with the customer, used a few personal stories, which you could tell left the customer a bit confused. Her intent, build rapport, is worthy of praise. It just needs some direction (which she pointed out as she listened!).
Use of new skills, just inconsistently applied. Carol has been working on getting better with her use of clarifying questions and open-ended questions. When she used them on the call (which was far more than before), she used them with skill and with good effect. We helped her hear that by playing the tape, which served to encourage her to use them even more in the future.
Has good expertise, just not confidently used. Carol is very knowledgeable. This is a tremendous asset to her customers. When she is at her best, she is completely focused on helping her customer. Her expertise quietly flows and she is confident. She runs into a bit of trouble when she feels like she is confronted with a question or issue for which she doesn’t have a ready answer (this is not uncommon).
These are just a few and I’m sure you can add to the list! We had a good session. Carol saw what she was doing well and expressed a desire to work on an issue that has been challenging her. We built an action plan around this for her which she felt was doable. When she left, the two managers turned to me flabbergasted, dismayed and inspired. They told me that as Carol and I were talking about the “positives” they were stunned at how many of them there were and how initially we didn’t hear them. I explained that by framing my listening (as described above) it allowed me to listen specifically for those things that I thought gave us some foundation to grow from. It didn’t really matter how shaky the foundation was – I was looking for something to work from! As is generally the case, you can usually find what you are looking for (good or bad).
The other important framing is that this is a continuum. It’s not an either or. Carol’s development is a continuum of progress. Our job is to simply help her move along it.